Examine the Evidence

Everything starts with a detailed review of scientific research, for nutrients with proven health benefits. We focus on human trials, peer-reviewed papers and meta analysis (across several studies). Our exhaustive search explores global thinking, focusing on countries ahead of the curve on nutrition.

Example:
In our Joint Care formula, our choice of Curcumin as lead ingredient applies evidence from 17 different, robust studies.

Use Multiple Angles

The human body is complex and health is equally multi-faceted. So, we always look at several different aspects of a health condition or part of the body. To use an analogy: there is no point fixing the roof, if the walls are falling down.

Example:
The digestive system is hugely complicated, so our Gut Health formula has digestive enzymes for the stomach, pre-biotics for the small intestine and pro-biotics for the large intestine, to create a total solution.

Pick Perfect Partners

Nutrients don’t work in isolation: they work in pairs or teams, to support our body’s optimal health. So, we aim to partner ingredients that are proven to work well together. Often, the whole – in terms of a health outcome – is greater than the sum of the parts.

Example:
Vitamin D3 and K2 are proven to work better together than in isolation, in particularly in supporting the transport of calcium for bone health, so we use both in our Joint Care formula.

Elevate Efficacy

Picking the right nutrients is only half the story, as different ones are accessible in different forms and with different prices. We aim to select the most potent, bio-available forms possible, even if they are pricier.

Example:
There are 47 ingredients commonly used ingredients to deliver a dose of magnesium. Not all are equally effective. We use Magnesium Citrate and Glycinate because, even though they more expensive than other compounds, they offer far superior absorption.

Define Dosage

We chose to use a therapeutic amount of curcumin (a potent extract of turmeric) for our Joint Care formula and added a small amount of Black Pepper extract to enhance absorption in the gut.

Example:
For example, we chose a high amount Vitamin C in our Joint Care formula, but not so high that it may cause stomach upset.

Regularly Refine

New research and thinking becomes available constantly, so once we’ve created a product we don’t sit back. Every year, we review our formulations and, if recommended by our research, we tweak, tinker and tailor the recipe.

Example:
After one year of our Joint Care formula being in market, we reformulated to increase the dosage of both Vitamins K2 and D3, in recognition of their importance.