1. Examine the Evidence

Everything starts with a detailed examination of scientific research and for nutrients with proven health benefits. We look for human trials (over animal), peer-reviewed papers and meta analysis (which considers several studies). Our mexhaustive search explores global thinking, especially the USA and Australia who are often very ahead of the curve on ingredient research.

Example:
In our Joint Care formula, our choice of curcumin as a lead ingredient is based on evidence from 17 different, robust studies.

2. Use Multiple Angles

The human body is complex and health requirements are equally multi-faceted, with different elements to consider. For this reason, we look at different aspects of a particular condition or part of the body. To use an analogy: there is no point fixing the roof, if the walls are falling down.

Example:
The digestive system is hugely complicated, so our Gut Health formula has digestive enzymes for the stomach, pre-biotics for the small intestine and pro-biotics for the large intestine, to create a total gut solution.

3. Pick Perfect Partners

Nutrients don’t work in isolation: they work in pairs or teams, to support our body’s optimal health. So, we aim to partner ingredients that are proven to work well together. Often, the whole – in terms of a health outcome – is greater than the sum of the parts.

Example:
Vitamin D3 and K2 are proven to work better together than in isolation, in particularly in supporting the transport of calcium for bone health, so we use both in our Joint Care formula.

4. Elevate Efficacy

Picking the right nutrients is only half the story, as different nutrients are accessible in different forms and they come with different price tags from a manufacturing perspective. We aim to select the most potent, bio-available forms possible, even if they are pricier.

Example:
There are 47 commonly used ingredients that deliver a dose of magnesium. And not all are equally effective. For example, Magnesium Chloride and Oxide have a poorer absorption compared to Magnesium Citrate or Glycinate. But because they are cheaper ingredients, many supplement makers will use them in their products.

5. Define Dosage

Once a nutrient, in the right form, is chosen for a product, we take care to ensure the quantity is optimal. Too little and it will be ineffective, too much and it could cause discomfort. Some ingredient combinations should also come in a specific ratio, to ensure balance.

Example:
For example, we chose a high amount Vitamin C in our Joint Care formula, but not so high that it may cause stomach upset.

6. Regularly Refine

New research and thinking becomes available constantly, so once we’ve created a product we don’t sit back. Every year, we review our formulations and, if recommended by our research, we tweak, tinker and tailor the recipe.

Example:
After one year of our Joint Care formula being in market, we reformulated to increase the dosage of both Vitamins K2 and D3, in recognition of their importance.